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| | Test and personalize
like never before | | |
Businesses around the world use Google Optimize together with AdWords to run A/B tests and discover which landing pages work best for their ads.
We're excited to announce new updates to the Optimize and AdWords integration. Now it's easier than ever for businesses to deliver seamless and personalized experiences by showing every AdWords customer a landing page that's tailor-made for them. | Curious to see a real-life example? Watch how Spotify used Optimize to deliver the right experience to the right customer — and how it increased premium subscriptions by 24 percent.
There's never been a better time to build your own success story. As you dive in with Optimize and AdWords, here are two new enhancements that will help you on your way:
Support for multiple AdWords accounts
If you have multiple AdWords accounts in a manager account (MCC), you can now connect that MCC to Optimize. This will immediately link all your AdWords accounts to Optimize.
More flexible keyword testing
A/B test your landing pages, showing them to users that search for a variety of keywords across campaigns and ad groups. For example, test the same landing page for users that search for "chocolate chip cookies" in your "desserts" ad group, and users that search "iced coffee" in your "beverages" ad group.
Once you've set up Optimize, don't forget to link your Optimize and AdWords accounts.
Happy Optimizing! | |
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